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Bewitching Botanicals

click to enlarge PHOTO COURTESY OF JESSICA LANCE
Photo courtesy of Jessica Lance

Jessica Lance opened Bewitching Botanicals in Auburn right before the pandemic took hold. She had started selling her wares at vendor fairs a couple of months before she opened up the brick-and-mortar location in mid-December of 2019. "After such a tumultuous time the past two years, going through a global pandemic together, we're trying to put a little pizzazz back in everyone's lives," says Lance.

Lance helps decorate for events and hosts them at the shop, which is a historical building that used to house a grocery and hardware store. An Auburn native, Lance lives with her husband and five children just a couple of blocks away from the store on the town square. "I love the small-town charm. I really enjoy getting to know my clientele and my neighbors," she says.

Bewitching Botanicals sells a variety of skin-care products that Lance makes herself. "All of my products are made with USDA-certified organic ingredients. I don't use any artificial components." The products include bath bombs, body scrubs and lotions. Lance also carries items from other small businesses that you won't find in big-box stores, from children's toys, to cleaning products to clothing for a variety of ages. 

Lance has a robust website for her business, which has a staff of five employees. Because of the pandemic, she initially had to change her focus. "I had to completely shift my entire business model from in-store to 100% e-commerce," she said. Now, the shop continues to sell goods online while also welcoming customers to come check out the items for themselves.

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