Fast Fashion: Understanding Consumer Behavior to Create a More Sustainable & Ethical Clothing Industry

UIS Earth Week keynote lecture. World Affairs Council Central IL (WACCI) in conjunction with the ECCE Speakers Series presents Dr. Shipra Gupta, the associate professor of marketing at UIS and a 2023 University Scholar, who will explore why some consumers are drawn to fast fashion and how the industry encourages overconsumption. Her research suggests that fixing the problem of fast fashion will require the collective effort of different actors, especially government, in creating a fashion system that is more sustainable for the environment, consumers and society. mywacci.org.