After outgrowing its previous location, Little Lincoln’s Toy Shop recently moved two doors down to reopen in a larger space.
The independently owned toy store is now in a 5,400-square-foot location at the end of the West White Oaks shopping center, in space previously occupied by the Jane Hay Sales and Staging Team. Little Lincoln’s made the move over Labor Day weekend, and even though it is now just steps away from its previous 3,200-square-foot space at 3001 W. White Oaks Drive, the relocation has meant greater visibility for the store.
“We’ve had a great turnout,” said owner Ryan Leake. “We’ve had quite a few customers come in and say they hadn’t seen us before, even though we were just a few doors down.”
Little Lincoln’s specializes in unique, quality toys from brands such as Fat Brain Toys, BRIO, Peaceable Kingdom, Douglas Plush and Squishable, just to name a few. With the move, the toy store has been able to expand its offering of children’s books and also add a “kidult” section, featuring items such as puzzles, art sets and collectibles.
“Things that are all geared toward millennials and up,” Leake said of the new inventory. “We’ve tried to age up our range of offerings from where we were before.”
This is the third location – and expansion – for the toy store. Leake opened the original Little Lincoln’s in 2018 at 3450 Liberty Drive. The shop moved to the former West White Oaks location in early 2024.
This article appears in October 29-November 4, 2026.
