It was 40 years and a few months ago that a group of visionary entrepreneurs gathered in Springfield to start a weekly newspaper they called Illinois Times. They found a ready audience and, more remarkably, they found advertisers willing to take a risk on a nontraditional publication, enough of them to make their idea into a going business concern. Then as now advertisers expect a good return on their investment. But there’s more to the relationship than that. Most of them stick with IT because they believe in our kind of journalism. As we close another successful business year, we express deep gratitude to our advertisers for their confidence and support. –Fletcher Farrar, editor and publisher
This article appears in Dec 24-30, 2015.
