The U.S. Bureau of Labor Statistics advises that earning a college degree can greatly improve a person’s chance of landing a job. The more education a person receives, the lower his or her prospects of being unemployed become. The BLS said that, as of 2014, individuals with a bachelor’s degree could earn on average $1,101 per week, compared to $668 for people with high school diplomas. Those with bachelor’s degrees had a 3.5 percent unemployment rate compared to 6 percent for those with only high school diplomas.
The National Center for Education Statistics estimates that roughly two million students earn bachelor’s degrees each year. Many others will go on to earn a master’s or doctorate before entering the workforce.
As the economy continues to improve, job prospects follow suit. According to a job outlook from the National Association of Colleges and Employers, employers had plans to hire 8.3 percent more new college graduates in 2015 than in 2014. The growth of businesses and the rising rate of retiring Baby Boomers has spurred employment prospects.
Landing a job post-graduation requires diligence. The following are strategies to make the pursuit more successful.
- Hit the ground running. It’s tempting for recent grads to take the summer off and take a lax approach to job hunting after all of the hard work they put into their education. But grads can get a lead on their competition by beginning their searches immediately. Create a list of a few target companies you have your eye on, and then tap into your network to find a contact at each company and reach out to that contact directly.
- Focus on a career path. Prospective employers prefer that applicants have some certainty regarding the types of jobs they are looking for. Take a career assessment test or work with a career counselor to narrow down the fields and positions that speak to you. Avoid the “I’m willing to do or learn anything” approach to job applications, which employers may see as desperation.
- Don’t rely entirely on the Internet. Often, landing a good job requires reaching out to people in person. In a MonsterCollege survey, 78 percent of job-seekers said networking was a factor in their job searches. Standing out from the crowd may involve physically standing out. Attend conferences or speeches from people who work at the companies you’re investigating. Don’t be afraid to shake some hands and introduce yourself to others.
- Think about what you can offer to prospective employers. Narrow down your specific skills and customize your resumes or cover letters to the specific talents you can offer each potential employer. Use examples that illustrate these skills from past school courses, volunteerism or part-time jobs. Your quirks, like being the most punctual person in your group of friends, may turn out to be the skill an employer admires the most. Consider developing a career portfolio that highlights your past achievements.
- Do your homework before an interview or networking opportunity. Always be prepared for an interview or when meeting with someone you are soliciting for job help. Research the company and know its background and mission so you understand the company culture. Keep a list of questions at the ready. Thorough research can help you stand out from other applicants.