How AND why to DIVERSIFY

Chances are good that if you serve on a nonprofit organization's board, your fellow board members look and act a lot like you. That might be a problem, according to a Springfield-based initiative that is seeking to make those boards more reflective of the communities that they serve.

The Building Board Diversity (BBD) initiative was started one year ago to study and begin to remedy the "sameness" that pervades many nonprofit boards. Homogeneous board meetings full of well-meaning citizens often contain limited world views and experiences that may not represent the lives, outlooks and needs of the people the board hopes to serve.

"It's not diverse as far as color, age, economic status, vocation. They all look like each other, they are from the same parts of town," said Sarah Tapscott, director of statewide partnerships for Forefront and one of the BBD organizers.

Forefront is the nation's only statewide membership association for nonprofits and grant makers, and late in 2018 Forefront and United Way of Central Illinois began assembling leaders from the African-American community and nonprofit executive directors to discuss how to build diversity on local nonprofit boards. Those first meetings resulted in the formation of the Springfield BBD initiative, which began to provide executive directors with the tools to assess their current board makeup and recruitment practices so they could increase their board member diversity.

click to enlarge How AND why to DIVERSIFY
Photos by David Blanchette
Building Board Diversity organizers Raychel Yokem, John Kelker and Sarah Tapscott

Raychel Yokem, a member of the Corporate Social Responsibility Committee at Horace Mann, agreed to chair the BBD effort.

"Culturally we are all a bit different and if you don't have that perspective at the table, you are constantly going to miss it," Yokem said. "There is always going to be a disconnect between the community that you serve and the work that you are trying to do if you don't have that diversity."

United Way of Central Illinois president and CEO John Kelker has been one of the driving forces of the BBD effort, along with Tapscott and Yokem.

"You don't know what you are missing until you get other people's opinions at the table. To have a little bit of disagreement, a little bit of devil's advocate, just makes every conversation richer," Kelker said. "If everybody looks alike and thinks alike, it's a really boring conversation. Every one of us brings in a different circle of influence. So it's even good to say, 'Who else would be good to be our next board member?'"

"They are doing for, rather than doing with."

To find out where you're going, you need to see where you are. No one had done a comprehensive look at existing board diversity in the Springfield area, so that's where the BBD organizers decided to start. They developed a short survey to gauge the current board makeup of local nonprofits, as well as the resources that current and future board members might need in order to be successful in the boardroom.

The results of that survey are coming in much more slowly than expected, Tapscott said, so it may be some months before a true picture emerges of current Springfield area board member demographics. In the meantime, BBD has been working with community leaders, including Dr. Wesley McNeese of the SIU School of Medicine, to get a feel for the current situation.

"I have told the group that the lack of racial board diversity is stark in this community, largely because boards are not trying to accomplish it," McNeese said. "The effects are that many such boards of organizations are operating for and among underrepresented groups, such as African-Americans, Latinos, Native American Indians, Alaskan Natives and Pacific Islanders, without having valid input from those groups."

"They are doing for, rather than doing with," McNeese said. "The course of action is rather straightforward – get more racial diversity on the boards."

Organizers are prepared for the survey results to show a critical lack of board diversity, and that will give them a goal to work toward.

"I hope that no one would be ashamed or think that they have done a horrible job," Tapscott said. "Just being aware of the situation and being willing to move forward, make some sort of conscious effort, is a huge step."

The United Way's Kelker sees a lot of opportunity even if the survey results are dismal.

"When you have a bad season you can become the most improved," Kelker said.

Several organizations are trying to diversify their boards, but are doing so by asking familiar people to serve. As a result, you often see the same person serving on multiple boards.

"You find a good African-American board member and you ask them to serve on two or three boards, and then you burn them out," Kelker said.

Yokem serves on two nonprofit boards and was recruited by both of them.

"As an African-American person, I had never known anyone on a board. No one asked me to sit on a board, no one in my family talked about sitting on a board, nor did my circle of friends," Yokem said. "Now, with the same people serving on multiple boards, it creates a concern that I didn't hear about until the age of 35."

"The reality is that we need them all."

The BBD has two main goals – to provide training and resources to ensure that board leadership is a reflection of the community, and to train prospective new board members so they are equipped with the knowledge and understanding to be effective. Through Forefront, the BBD continues to hold seminars about diverse board building, unconscious biases, current board culture and what qualities, skills, life experiences, contacts and professional and personal backgrounds would be most helpful to an organization.

click to enlarge How AND why to DIVERSIFY
Photo courtesy Community Foundation for the Land of Lincoln
Community Foundation for the Land of Lincoln board retreat.

They also want people to realize what the term "diverse" means.

"Right now nonprofits are literally thinking black and white, and that's where we need to change the conversation," the Forefront's Tapscott said. "That's a huge problem, because it eliminates all the other minority groups because they are not even being thought of. They're thinking they just need a few African-Americans across the table, maybe a younger person, and then they're diverse."

BBD chair Yokem said having diversity on a nonprofit board doesn't mean you have to give up having people who can provide a specialized service to the board.

"Get those bankers and accountants and whoever that you need, but you also need people that are passionate about the people that you are serving and that can open up other doors for you," Yokem said. "We know the board is not going to do the best work without the person who has the big enough wallet to kind of throw money at certain things. The legal person, the HR person. The reality is that we need them all."

Having a diverse board may also mean establishing a new meeting schedule.

"If you meet at 8 a.m., 11 a.m. or 3 p.m., you're not going to get a schoolteacher, you won't get somebody that works for the state of Illinois, you're only going to get the salaried employees that can come and go," Kelker said. "Some executive directors will say, 'Well, I've had a long day, why would I want to have a board meeting at 6 p.m.?' We as executive directors need to say that our days go longer because the board meetings need to be held when the right board members can be there."

Tapscott said the BBD wants to actively recruit new potential board members to help nonprofits that want to become more diverse, and if enough candidates are identified, some matchmaking could be done.

"We want to get the organizations and the potential board members together in a room, like a job fair only for potential board members, so they can see what's available and what catches their interest," Tapscott said. "Then the executive directors can follow up with people who are interested to see if they would be a good fit for the organization."

"Have conversations with people who don't look like you."

Representatives of nonprofit boards who are interested in diversity gathered Oct. 22 in Springfield for the day-long seminar, An Introduction to Systemic Racism, taught by Crossroads Anti-racism Training. Participants had frank and open discussions about the diversity culture on their boards and what might be done about it.

Carol Harms is the executive director of Senior Services of Central Illinois.

"I think we are improving on our diversity," Harms said. "We look at the ages of the individuals on our board as well as their race. That's why I'm hoping to learn more and get our board more actively involved to see how we can better represent the community through our board and our programs.

"Because our organization is open to the public, we want anyone to feel safe and welcomed," Harms said. "In order to do that, you want your board to look and be diverse so you can bring all different aspects and ideas and thoughts to the table."

Jennifer Duprey works with Harms as Senior Services of Central Illinois' director of nutrition and RSVP services.

"I feel you should have conversations with people who don't look like you and be open to learning a little bit more to make it easier," Duprey said.

click to enlarge How AND why to DIVERSIFY
Photo by David Blanchette
Lisa Miller, a member of Springfield’s Hope Church, talks about her church’s diversity efforts during a recent seminar for area nonprofit board members.

The Outlet is a mentoring organization for fatherless youth, and board member Justin Blandford said they want to keep making progress with their board diversity.

"Building a diverse board is an important, early step for nonprofit organizations who want to fulfill their mission in the community," Blandford said. "These nonprofit boards have to continually develop so they are listening to the audiences they are serving, and making sure that the biases we all have are being realized and understood. That the power that goes into racism is not infiltrating that board."

Springfield's west-side Hope Church is a primarily white congregation, and Lisa Miller is a member of the church's racial reconciliation group.

"How can you become more diverse if you don't know what that means? You can't just say 'everyone is welcome' and then everyone shows up," Miller said. "Our goal is to find out how we can be good neighbors to our community. And you can't do that if you don't have awareness of people who are different from you."

"Go outside of your traditional comfort zone."

There's room to improve overall diversity in Springfield, according to the Sangamon County Citizen Survey, a recent sampling of 8,000 households. The project measured residents' assessments of the quality of life in Sangamon County.

The survey found that 6% of respondents described race relations in the area as very good, 65% fairly good, 25% fairly bad, and 4% very bad. There were 35% who felt that everyone in their community is treated equally, but that figure dropped to 32% for nonwhites and 28% for those surveyed who were between 18 and 34 years of age.

There were 46% of nonwhite respondents who reported that being a person of color is a large barrier to career success in Sangamon County.

The Citizen Survey is a collaborative effort between the UIS Center for State Policy and Leadership, the United Way of Central Illinois and the Community Foundation for the Land of Lincoln. Community Foundation president and CEO John Stremsterfer said his organization is actively working to diversify its board.

"For board members we have kind of a matrix that helps to lead our work. It has a number of categories and boxes to check to insure we have a group on our board that is as representative of the community as it can be," Stremsterfer said. "In addition to race and ethnicity we have gender, age range, and we serve Sangamon and adjacent counties so we look at geography, Springfield versus rural Sangamon County.

"I think you have to be very intentional and sometimes go outside of your traditional comfort zone and social networks of people that are already on your board," Stremsterfer said. "To do that you also have to keep in mind the professional background and all of those other factors."

click to enlarge How AND why to DIVERSIFY
Photo courtesy Community Foundation for the Land of Lincoln
Community Foundation for the Land of Lincoln board retreat.

The Springfield area is not alone regarding a dearth of board diversity. A Philanthropy News Digest article from February 2019 cited a Koya Leadership Partners survey of board members at more than 100 nonprofits. The report "found a significant gap between respondents' intention to increase diversity and the actions they've taken to do so," according to the article.

A recent BoardSource study, "Leading with Intent," found that 90 percent of nonprofit CEOs are white, as are 84 percent of board members, up from 89 percent and 80 percent respectively from about three years ago.

The BoardSource study also showed that 65 percent of CEOs and 41 percent of board members were dissatisfied with their board's diversity, but only 20 percent considered fixing it a top priority.

BBD wants to turn those numbers upside down in central Illinois.

"I think the biggest win that we've had so far is we're asking nonprofit boards to have the conversation, and that they are," said BBD chair Yokem. "To me, that's big. Because just by doing that, on my own personal board, Big Brothers Big Sisters, I've seen improvements."

Yokem also noted that the CEO of Horace Mann took the PwC CEO Action Pledge, and that means "the company will commit to administering continued unconscious bias education, create space for difficult conversations, externally share outcomes and report on diversity plans to the board of directors," she said.

BBD collaborator McNeese said he's encouraged by the local commitments to board diversity he's seen so far.

"I believe Springfield is ready to embrace the concept of true board diversity, but will need to be educated about the problem, plus groundwork needs to be done so that boards will be prepared to receive members of different races and have some idea about how to recruit such individuals," McNeese said. "Boards need to get past the idea that only those who look like them, or come from their particular group, have something of value to offer or that people from underrepresented groups are inferior and have nothing to give in the way high level leadership.

How AND why to DIVERSIFY
Photo by David Blanchette
The Outlet board member Justin Blandford and Senior Services of Central Illinois’ Jennifer Duprey listen to the presentation at a recent day-long seminar on systemic racism.

"Nothing will be different five, ten or more years down the road unless we begin to work on the problem today," McNeese said.

United Way CEO Kelker said true board diversity will be an uphill struggle, but he hopes Springfield will see it through.

"If you bang your head against the wall enough times, do you just stop trying?" Kelker said. "I hope the answer is no."